We are currently looking for one of our trusted partners Chief Marketing Officer for Eastern Europe business unit.
For over a century the company has worked to feed the world and protect the planet, and its mission is to do so in a responsible and sustainable way. The organization provide crop nutrition products, solutions and knowledge to 20 million farmers across 160 countries and has helped to reduce NOx emissions by 1.4 million tons in 2016. That’s equivalent to the all of the NOx emissions produced in France or Germany.
A newly established global unit called Digital Labs has been created within the company to use digital solutions to help the organisation to achieve this goal. The company are building solutions for farmers, constructing hardware and sensors, crunching satellite data, applying artificial intelligence, and turning research results into solutions. The team is made of designers, software engineers, hardware developers, data scientists, solution managers and product owners.
The position is located in Varna, Bulgaria.
As part of the team you get
- The opportunity to shape the agro-industry in several countries in Eastern Europe;
- Direct impact on products that provide real value to farmers and industries based on an honest business model;
- Work on sustainable solutions that benefit humankind and the environment;
- Permanent contract and competitive remuneration;
- Relocation support for a smooth transition to work and live in Varna, Bulgaria;
- A flexible yet stable environment in the newly founded digital unit of a global company;
- Flexible working hours and support for part-time working models;
- Support for personal development, trainings, conferences and continuous learning;
- Commitment to using new approaches, technologies and frameworks;
- To choose your own preferred hardware (CYOD).
You Can/Will
- Be responsible for digital marketing activities;
- Create the digital marketing strategy per country for acquisition, activation, retention, referral;
- In alignment with Marketing Manager agree branding & messaging across different channels and markets;
- Hire and guide local help: agriculture marketing agencies, PR, influencer marketing, content marketing, social media channels, copywriters, event planning, conferences, and more;
- Execute acquisition & retention campaigns via CRM activities, retargeting campaigns, and more;
- Track, measure, analyse and communicate to stakeholders marketing activities and relevant KPIs;
- Leverage user research to evolve marketing activities and vise versa: leverage marketing channels for user research;
- Participate and contribute to strategic topics such as go-to-market strategy, distribution, co-ops with sister products across the organization, and more.
You Are
- Collaborative and thrive on self-improvement;
- Values and results driven;
- Open to constructive feedback, both giving and receiving, in a clear and respectful manner;
- Ready to make an impact, take ownership and you execute with conviction;
- Proactive and constructive even if things get ambiguous.
You Have
- A proven track record of success in scaling digital business through cross channel user acquisition and retention initiatives and leads acquisition funnels;
- Good knowledge of SEO, SM, influencer marketing, offline channels and CRM activities;
- Technical understanding of online marketing, attribution and attribution modeling, and business intelligence tools;
- Work experience with performance marketing strategies and modern digital tools (including marketing automation);
- At least 5 years of marketing experience and at least 2 years of experience leading a marketing team with hands on management experience;
- Experience and knowledge of the latest digital marketing tools and channels;
- Previous experience creating marketing strategies for multiple countries;
- Strong analytical abilities, both quantitative and qualitative;
- Strong interpersonal skills and collaborative spirit able to liaise with a wide range of people at all levels and across different cultures and to act with credibility and diplomacy;
- Entrepreneurial spirit to help us shape our growth initiatives and culture.
CHALLENGED BY THIS CAREER OPPORTUNITY? We`d love to get to know you and see if you`re the person we need! So do not hesitate and send us your CV in English to info@hrservices.bg
We will contact the approved candidates for an interview.
All data will be used for the purposes of this selection. The confidentiality of the information provided is guaranteed in accordance with the General Data Protection Regulation 2016/679.
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